latimes.com - 5/5/2009
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DBC Ride Shop in San Clemente hit some rough waves in recent years as competition, the loss of a longtime location and an expensive experiment with snowboard gear drowned sales at the once-thriving skateboard and surf shop. Co-owner Greg Armer, who has been keeping the business afloat with ...
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Great insight from Tom Knapp
The Rookery - Blog Posts —
Shops need to continously improve their business each and every day. They need to ask questions such as how can I differentiate or create strategic separation from my competitors? How can I give the ultimate value proposition (sum total of benefits) to my customers so they will buy and most important they will become loyal brand advocates and buy again in the future and maybe even tell some friends.
Check the tips in the this article below from the LA Times,
http://www.latimes.com/business/la-fi-bizmakeover5-2009may05,0,824467.story
Tommy Knapp/LA Times
Shop-Eat-Surf - Main News —
LA Times turns to Tommy Knapp for core store makeover May 06, 2009 07:05 AM Shop-eat-surf columnist and Honolua co-founder Tommy Knapp is the expert behind the most recent business makeover in the LA Times. In the story , Tommy advises DBC Ride Shop owners Greg Armer and George Beard in San Clemente to take some radical steps to focus on their core: drop surf, go big in skate, and fill the store with new brands that aren't sold everywhere else. ...
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