SIA Consumer Panel Results and Aug-Nov Sales Figures

SIA recently released the results of its consumer panel , in which it surveys over 240 “core” snow sports participants as well as its retail numbers for August - November. Check the specs - I think you’ll find them pretty encouraging: Overall, skiers and riders are concerned about the economy but they will participate as they always do, particularly if the snow continues to fall.  Research shows that snowfall is a much better predictor of participation and sales than the economy.  Despite economic and logistical barriers, so far this season the snow is excellent and snow sports sales of equipment, apparel and accessories were up 9% driven by carryover sales. The results of the December 2008 SIA Consumer Panel and the SIA Retail Audit for August through November sales indicate that skiers and riders may pinch their pennies on the slopes this season, but they will be on the slopes. Top-line findings are: Dismal economic conditions will affect the majority ... (link)