Maloof Sells Air Time Keep Creative Control

On December 02, 2008 we report the formation of Alli: The Alliance of Action Sports . In a brilliant move NBC partnered with the upstart contest Maloof Money Cup. AST must have fingered if you can't beat'em, join'em. The inaugural MMC contest has instantly gained more respect than the Dew Tour received in its four years as the action sports three ring circus. This announcement was a shocker and sent chills to all who were in aw of the MMC success. Would the Mega Corp of NBC taint the originality the created this past July's contest? Will the sweet concrete course and atmosphere vanish? Replaced with skatelite and 12 year old girls? The answers may have come in this press release sent over to us. It states: “Because of the great success we had with the inaugural Maloof Money Cup, I am very excited to announce that our 2009 TV coverage has more than tripled between NBC and MTV2,” said Joe Maloof, president of Maloof Companies. “The Maloof Family is thrilled and honored to be associated with ... (link)